UNRIVALLED COLOUR BRILLIANCE
Brilliance can be defined as the richness, intensity and depth of the colour. Our research showed that this is the most important characteristic to an acrylic artist. Consequently, in the development of Artists' Acrylics, we have used our world-beating colour making experience to ensure an unrivalled brilliance and depth of colour in the range.
Brilliance does not mean the colours are garish. It is about clarity and purity of colour and this should be evident when the colour is applied straight from the tube as well as in the thinnest of films. Even the earths, blacks and whites should be clean and not dull.
While our previous range of Artists Acrylic Colour led the way in brilliance, our new Artists' Acrylics are unrivalled in their brilliance thanks to a combination of the following:
- A new revolutionary transparent binder
- Single, highest quality pigments
- High pigment strength
Watch our video to find out more about Artists' Acrylics and their unrivalled colour brilliance
Thanks to our expertise in colour making and resin technology, we have developed a new unique binder that is translucent when wet and dries clear. It is this that ensures there is virtually no shift in colour at all and colours remain as brilliant when dry as they are when wet. To find out more, see the section on No Colour Shift ยป
Only the purest pigments and the highest grades are used in Artists' Acrylics, formulated individually to ensure the cleanest, most brilliant colours. The range has a total of 69 single pigment colours which, at 86% of the range is unrivalled in its offering. The use of single pigments is key to the principle of making good colour. The benefits ensure the cleanest, brightest and strongest colours which give a wider choice and better colour mixing capabilities.
The quantity of pigment used is one of the most important indicators of the quality of an artists' grade acrylic. Each individual formulation uses the maximum amount of pigment possible - without extenders - to produce a brilliant colour with the broadest handling properties.
